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He has shattered the “ceiling” of China’s potato-processing equipment!
Release time:
2026-03-20
There is a force known as “the Jing merchants of the world”; there is also an aspiration called “the revitalization of Jingzhou.” Once upon a time, generation after generation of Jingzhou natives bid farewell to their hometown, setting off for distant lands with nothing but their bags and their dreams. Today, armed with technology, capital, and innovative ideas, they are heeding the call of their homeland and returning to the very place where their dreams first took root.
Starting March 17, Jingzhou has launched the “Jing Shang Across the Land” series of reports, inviting readers to meet exemplary Jing merchants who have returned home to start businesses, hear their inspiring stories of perseverance, and feel their passionate commitment to revitalizing their hometown.
The office was so quiet that the only sound was the gentle hiss of air from the air-conditioning vents, like a low, steady breath. Liu ShanHong, chairman of Hubei ShanHong Food Machinery Co., Ltd., sat before his computer, the screen displaying blueprints for a production line designed for a factory in Vietnam—lines crisscrossing densely. He stared at them for a while, as the cursor blinked intermittently in the corner.
Liu ShanHong’s story of returning to her hometown to start a business dates back to 2006. That year, the restructuring of the Jingzhou Grain Machinery Factory was nearing completion. After signing the employee resettlement agreement, Liu ShanHong boarded a northbound green-skin train and headed to Beijing, where she took up the post of plant director at a German joint venture.
The company offers competitive compensation. Liu ShanHong oversees production, handles sales, and manages projects—so busy that he hardly has a moment to rest—and yet he successfully mastered and localized the entire suite of German starch-processing equipment. In just a few years, the company he works for has delivered dozens of cost-effective, turnkey starch-production lines to domestic enterprises, swiftly establishing itself as a well-known brand in the Chinese market.
Those technical documents, once thoroughly digested, had lain dormant in his memory for seven long years. Then, in the spring of 2013, the season arrived neither too soon nor too late, and he set off once more—as if something on the far side of time had been waiting all along for him to return to Jingzhou.
On the outskirts of Jingzhou, an starch-processing-machinery factory sprang up from scratch thanks to Liu ShanHong’s arrival. His peers scoffed, calling him crazy: “A single production line using German equipment costs tens of millions—how on earth are you going to compete?” Liu ShanHong didn’t argue; instead, he told his founding team, “As a startup, in a market defined by homogeneous competition, we have absolutely no edge!” Today, the mainstream offering is 30-ton production lines—but what if we could deliver 50-ton, 80-ton, or even 100-ton systems?
Over the following 12 years, Liu ShanHong steadily advanced, increasing the hourly processing capacity of China’s potato-starch equipment from the 30-ton level all the way to the hundred-ton level. Forty tons, fifty tons, eighty tons, one hundred tons, one hundred twenty tons—these figures are more than mere milestones of production capacity; they are also a testament to his relentless race against time.
That former laid-off worker, in this way, has once again thrived alongside the starch industry.
In the just-concluded year of 2025, nearly RMB 300 million in orders poured in from all directions, leaving the existing factory capacity severely stretched.
Seizing the opportunity, Liu ShanHong acquired an additional 70 mu of land adjacent to the old factory premises to build a brand-new digital smart factory—Hubei Chudian Equipment Manufacturing Co., Ltd. This time, his focus has expanded beyond tuber-based products to tackle the “deep-water” segments of corn starch, starch sugars, and modified starches: bundle dryers, air-flow dryers, screw presses, evaporators, chromatographic separators, rotary screens, reaction vessels—and every single one of these represents a capability gap he has now filled. Once both plants are fully operational, annual production capacity will exceed RMB 500 million.
Original article link: https://mp.weixin.qq.com/s/p1K4pnSIR2w7Kj3uVQGy0g
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He has shattered the “ceiling” of China’s potato-processing equipment!
There is a force known as “the Jing merchants of the world”; there is also an aspiration called “the revitalization of Jingzhou.” Once upon a time, generation after generation of Jingzhou natives bid farewell to their hometown, setting off for distant lands with nothing but their bags and their dreams. Today, armed with technology, capital, and innovative ideas, they are heeding the call of their homeland and returning to the very place where their dreams first took root.
On December 20, the Office Meeting of the Potato Starch Branch Chairman and the 2025 Annual Summary Meeting of the China Starch Industry Association were successfully held in Sanya. Li Yi, Executive Vice Chairman and Secretary-General of the China Starch Industry Association, Zhou Qingfeng, Chairman of the Potato Starch Branch, along with the branch’s 13 vice chairmen and representatives from numerous leading enterprises in the industry, gathered together to discuss the future development of the sector.
Potato starch is surely set to emerge from its slump, with promising prospects ahead.
Editor's Note: In 2024, China’s actual total potato starch production surpassed the one-million-ton mark for the first time—a statistic that is both significant and encouraging for the industry. However, sluggish consumer demand has kept more than 100,000 tons of excess starch lingering in the market, continuously weighing down and depressing the overall sales price of potato starch— a trend that has persisted from last autumn until today.
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